We have seen a variety of websites in our experience as a web development agency. We have observed some typical web design errors that many companies commit. We’ll discuss a few of these errors in this article and offer advice on how to avoid them.
Not having a clear goal for the website
Having a specific aim in mind is one of the most crucial things to think about before beginning the design of your website. What do you hope to accomplish with your website? Is it to inform potential clients, to hawk goods or services, or for some other purpose?
Making decisions about your website’s design and content will be easier if you have a clear purpose in mind. For instance, if your major objective is to inform potential clients, you should ensure that your website is simple to use and offers content that is both pertinent and helpful. On the other hand, if selling goods or services is your primary objective, you should ensure that your website is conversion-optimized and includes a prominent call to action.
A disorganised and perplexing design can result from not having a defined aim for your website. Consequently, your audience will not receive your message clearly. Consider carefully what you want your website to accomplish and how to build it to fulfil those objectives.
Navigation in web design
One of the most frequent errors in web design is bad navigation. Users may become irritated and quit your website if your navigation menu is unclear or poorly constructed. Because of this, it’s crucial to check that your navigation menu is understandable, simple to use, and logically organised.
Here are a few tips for creating a good navigation menu:
- Keep it simple: Don’t try to cram too many links into your navigation menu. Keep it simple and only include the most important pages.
- Use clear and descriptive labels: Make sure the labels on your navigation menu are clear and descriptive. Avoid using jargon or ambiguous terms that might confuse users.
- Organize your menu logically: Think about how users will want to access the different pages on your website and organize your menu accordingly. For example, if you have an online store, it might make sense to group your products by category.
- Use drop-down menus: If you have a lot of pages on your website, consider using drop-down menus to keep your navigation menu organized and easy to use.
By following these tips, you can create a navigation menu that is clear, easy to use, and helps users find what they are looking for on your website.
Not optimizing for mobile devices
Making ensuring your website is optimised for mobile devices is essential in today’s society. Make sure your website is simple to use and navigate on a small screen because more and more people are using their smartphones to access the internet.
Using a responsive design is one method to prepare your website for mobile use. A responsive design ensures that your website appears good and works properly on all devices by automatically adjusting to various screen sizes. This entails making ensuring that the layout is straightforward to read and that buttons and links are simple to click on a small screen.
Taking into account how quickly your website loads is another method of optimising for mobile devices. People don’t want to wait for a slow-loading website because they are frequently on the go. To guarantee that your website runs quickly on mobile devices, make sure to optimise pictures and other components.
You can make sure that your website is user-friendly and accessible to a larger audience by taking the effort to optimise it for mobile devices and adhering to web design best practises. For additional information, read our post on mobile optimization.
Using too many ads or pop-ups
It’s not a good idea to overuse pop-ups or adverts on your website. Even though adverts might provide income for your website, having too many can frustrate users and make them leave. This is particularly true if the advertisements are invasive or obscure crucial information on your website.
Pop-ups can also annoy users and ruin their experience. Though they might be useful for some websites, it’s crucial to utilise them wisely and watch out that they don’t become too obtrusive.
So, how can you strike a balance between using ads and pop-ups to generate revenue and providing a good user experience? Here are a few tips:
- Use audience-relevant advertisements: Ensure that the advertisements you are displaying are both audience- and brand-relevant. They will be less bothersome to users and more likely to be clicked on as a result.
- Sparingly employ pop-ups: If you do decide to use pop-ups, make sure to do so. Instead of including them on every page of your website, think about using them exclusively for significant announcements or opt-in forms.
- Test various ad and pop-up positions: Try out several positions for your pop-ups and advertisements to determine which one balances user experience and revenue the best.
By following these tips, you can use ads and pop-ups on your website without sacrificing the user experience.
Not having a clear call to action
To encourage users to convert, your website must include a clear and noticeable call to action. A call to action is a button or link that asks the user to do something specific, such fill out a form, buy something, or sign up for a newsletter.
Here are a few tips for creating a good call to action:
- Make it clear and concise: Use clear and concise language that clearly states what the user needs to do. Avoid using jargon or ambiguous terms.
- Use a contrasting color: Use a color for your call to action that stands out from the rest of your website. This will help it grab the user’s attention.
- Place it prominently: Make sure your call to action is prominently displayed on your website. It should be easy for users to find and should not be buried beneath other content.
- Use action verbs: Use action verbs, such as “Sign up,” “Buy now,” or “Learn more,” to clearly convey the action the user needs to take.
As a web development company, we recognise the value of having a strong call to action and can assist you in developing one that clearly conveys your message and encourages users to take action. A strong call to action can be a key component of any web design strategy, regardless of whether your goal is to boost form submissions, improve sales, or accomplish another goal.
Importance of white space in web design
The void space around and between elements on your website is known as “white space” or “negative space.” It can facilitate the creation of a clear, uncluttered appearance and facilitate users’ ability to concentrate on the information. Inadequate use of white space is a typical web design error.
Utilizing insufficient white space might make your website appear busy and overpowering, which will make visitors lose attention and possibly leave.
On the other hand, using sufficient white space can assist in directing the user’s attention to the key components of your website and help them better concentrate on the content.
Here are a few tips for using white space effectively:
- Use white space to balance the layout: Use white space to balance out the layout of your website and create a harmonious visual composition.
- Use white space to highlight important elements: Use white space to highlight important elements such as headings or call to action buttons and make them stand out.
- Don’t be afraid to use asymmetrical layouts: Asymmetrical layouts can be visually interesting and can be enhanced by using white space to create balance.
Whitespace is very important and is used by the most well-known brands such as Apple and Tesla.
Using small or hard-to-read font
Using a small or difficult-to-read font is a typical web design error. It may make it challenging for visitors to read the content on your website, aggravating them and perhaps even prompting them to quit.
As a web development company, we are aware of how crucial it is to use readable fonts and ensure that they are readable on all devices. In particular on mobile devices, we make sure to utilise a font size that is large enough to be easily read.
The sort of font you are using should also be taken into account in addition to font size. Serif fonts, such Times New Roman, are more difficult to read on screens than sans-serif fonts, like Arial or Helvetica.
You can make sure that users have a positive experience on your website and can easily read the material by utilising a font size that is easy to read and taking into account the type of font used. As a web development company, we take care to consider these particulars and produce websites that are simple to read and use.
By avoiding these common web design mistakes, your website can be more effective at achieving its goals and providing a good user experience. Gorgdigital web development agency, can help you create a website that avoids these mistakes and effectively communicates your brand and message to your audience.
