Why You Need a Professionally Designed Website

1. Introduction

1.1 Definition of a professionally designed website

A website that has been professionally developed by a design and development team is known as professionally designed. These teams are frequently offered by web development agencies. A well-designed website typically has the following features: attractive design, simple navigation, functionality, and responsiveness (on multiple devices).

In addition to considering the user experience, these kinds of websites also take into account the user’s preferences based on the website’s purpose. The design will alter, for instance, if the website is for a nonprofit or an online retail. This is so because the visit’s purpose is different. One is informational and the other is transactional in the aforementioned case.

To make the most of the website, a professionally designed website also places a strong emphasis on search engine optimization. This is accomplished by having the website score highly for certain keywords. Additionally, the website is made to satisfy the requirements and standards of both the company and its clients.

A website builder is the opposite of a professionally developed website. Website builders provide you with pre-made themes that you can edit by adding your own text, photos, and colours.

1.2 Importance of having a professionally designed website in today’s digital age

Having a professionally designed website is essential in the current digital era. There is fierce competition in every potential industry. Without a website that has been expertly created, there is very little prospect of success.

A company’s website is typically the first point of contact with a customer. Therefore, it’s critical that this initial impression be positive. As a result, the client will be able to believe in and trust the company. Additionally, it increases the company’s sales and revenue.

It is crucial to have a well-designed and produced website (by a web development agency) so that it represents your business in the best way possible because your website may potentially reach a bigger audience and be seen globally.

2. Improved User Experience

2.1 Enhances the aesthetic appeal of the website

Undoubtedly, a professionally designed website improves its aesthetic appeal. This is a result of the designer’s abilities to produce a visually appealing website through a unified and consistent design.

Elements of the website design include color schemes, typography, layout and imagery. Read more about elements of web design here. As a result, the website creates a lasting positive impression on visitors and increases the credibility and trustworthiness of the website (and it’s information/product).

A poorly designed website, on the other hand, will feature a congested layout, inconsistent design and elements, a simple aesthetic, low-quality photos, and more. The visitor can become unimpressed over this and quit the website. If you want to learn more about common website design mistakes to avoid, check out this article.

For example, take a look at this image above. Not only is the headline above poorly designed, but also the background colour of the box below makes the text hard to read.

Look at the image above and use it as a guide to character spacing. The headline above the website’s image has a lot of space between the characters making it difficult to read. The white text below on a green box does not improve the typography and is still difficult to read.

2.2 Easier to navigation

A professionally designed website also makes the site easier to navigate, which is another advantage. The website’s information will be organised with a clear hierarchy of information and simple navigation. To make sure that navigation is simple to use, athe eb development agency will test this extensively.

A web development agency can offer features like a navigation menu, search bar, and clear headers and subheadings to make it easier to navigate the site. Depending on the nature of your business and its website, you may choose to use all or some of these capabilities. The user will spend more time on the website due to the simple navigation. As the visitor peruses the website, this raises the likelihood that they will convert.

2.3 Professionally designed website helps to create a cohesive brand image

A professionally designed website uses elements of design to create a cohesive brand. The company’s brand values, image, personality, and branding components are included in this (logo, colours, tone of voice).

Because it makes it simpler for customers to recognise and trust your brand, having a consistent brand image is vital. Additionally, it makes you stand out from competing companies and establish yourself as a trustworthy supplier of the goods or services you offer.

Without collaborating with a professional, representing your brand would be challenging. This is so that they can accomplish this efficiently thanks to their knowledge, experience, and abilities.

3. Increased Credibility

3.1 A professionally designed website reflects well on the business

It is a positive reflection on your company when your website demonstrates that your company is committed to building a high-quality online presence and is ready to make the necessary investments. This can assist the company in establishing a reputation for professionalism and attention to detail, which is comforting to potential clients.

An unprofessionally made website implies that the company is not serious about its goods and services. Additionally, it demonstrates that the company is out-of-date with contemporary web design best practises. All of these could make the customer unsure and reduce the likelihood of conversion.

3.2 A professionally designed website instills trust in potential customers

The idea of building trust has been brought up numerous times. This is due to the fact that building trust is crucial for turning website visitors into paying clients. A professionally designed website undoubtedly aids with this because it is aesthetically beautiful and offers accurate and pertinent information.

4. Better Search Engine Optimization

4.1 Can help improve the website’s search engine ranking

A professional website not only offers the advantages and significance mentioned, but it also helps the website’s search engine rating. Additionally, the web development agency in charge of the website’s design and development will make sure it is search engine optimised.

However, the fact that the visitor stays on the website for a long time and does not leave quickly, indicates to search engines that the website is high quality. This causes the website to be shown to more people and the ranking increases. According to a research by Adobe “59% of people around the world prefer a beautiful website design to a simple and plain one”.

Meanwhile, a website that is poorly and generically created could prompt the user to quit right away. This website receives less traffic from search engines since they recognise it as unreliable. This lowers the website’s ranking and contributes to its poor SEO.

4.2 Professional design can make the website more easily crawlable by search engines

A professionally designed website also makes it easily crawlable by search engines. First of all, what is crawlability? Crawlability refers to the easy with which search engines can discover and access the pages on a website (Source).

This occurs as a result of the web development company’s consideration of crawlability when developing your website. They will employ strategies including appropriate header tag usage, tidy URLs, and obvious navigation.

By finding and indexing the pages, all of this makes it simpler for search engines to crawl your website. A poorly designed website, on the other hand, will be more difficult for search engines to crawl, resulting in a lower ranking in the SERPs.

5. Increased Conversion Rates

5.1 A professionally designed website can lead to higher conversion rates

The intended action that a user completes on your website is referred to as a conversion. The desired action could be making a purchase, getting in touch, or completing a form. The objectives of your website will determine this.

Higher conversion rates are the result of a professionally designed website because the web development company created it with the user in mind. As a result, they will make sure that there is an obvious and appealing call to action, simple forms, and a quick checkout procedure.

A website that is visually appealing and easy to use encourages users to take action. In addition, there is evidence that some elements of a website increase conversion rates. For example, embedding videos on your landing page increases conversion rates by 80% (Source: Forbes). There is a lot more data available on actions you can take to increase conversion rates, and your web development agency is typically aware of them.

5.2 Can help drive sales and revenue for the business

A properly designed website has several components that contribute to a rise in sales and revenue. But the checkout page would be the direct and most significant element.

Your checkout page will be carefully created by a web development company to boost revenue. They’ll make sure it’s simple to use the checkout page. The customer can easily and swiftly proceed to the following phase because there won’t be many questions to answer or lengthy forms, for instance.

To make it simpler for the customer to make a purchase, they will make sure there are a variety of payment options. For instance, they will also include bank transfers and Apple Pay in addition to credit card payments.

They will also make sure that the information provided is clear and concise. Therefore, the customer can be reassured and encouraged to complete the purchase.

6. Conclusion

For businesses to prosper in the modern digital era, a professionally designed website is crucial. Such a website is suited to the particular requirements and objectives of the company and is aesthetically pleasing, simple to use, and functional.

It can increase sales and revenue for the company and helps build credibility and trust with potential customers. It is search engine optimised, making it simpler for potential consumers to find.

A website that has been professionally designed is one that is of a high calibre and is made to suit the requirements and expectations of both the company and its clients.

If you’re in need of a new website or a redesign of your current site, consider working with a full-service web development agency like Gorg Digital.

We can handle all aspects of your website, from design to development to speed and SEO optimization. And with our streamlined process, you can get started on creating your new website today without the need for long calls or meetings. Don’t let a poorly designed website hold your business back – click the “Get Started” button on this page to start creating your website in 3 simple steps.